Tuesday, April 05, 2011

Rabbi Mints


A colleague and old chaver of mine has a new product on the market. Rabbi Adam Mintz has his own brand of mints. It was written about in the NY Post and I discovered it via a link and give-away on Hirhurim. You can read the article in the first comment to this post.

1 Comments:

Blogger rabbi neil fleischmann said...

Rabbi's kosher mints a 'mitzah for your mouth'
By JEREMY OLSHAN
Last Updated: 3:27 PM, April 4, 2011
Posted: 3:25 PM, April 4, 2011
In New York, even rabbis get endorsement deals.

When he's not leading Kehilat Rayin Ahuvim, a modern orthodox congregation on the Upper West Side, Rabbi Adam Mintz lends his name and likeness to "Rabbi Mints," the world's first classic kosher mint.

"It's a mitzvah for your mouth," the rabbi said, of the Altoid-style confections now being sold for $2.50 in tins bearing his image at Barney Greengrass, Carnegie Deli, or by calling 540-46-MINTS.

There's nothing in bad taste about a rabbi endorsing a product that ends bad breath, Mintz said.

"Part of my job as a rabbi is to provide service to the community - and helping to provide a kosher product that does not exist is such a service," he said, noting that a portion of the profits go to charity.

"It's also part of my role to bring a smile to people's faces. I think that is an important part of the Jewish and kosher experience."

The only kosher mints currently available are pressed mints, not the classic, powdery ones "that leave a smell on your fingertips," Mintz said.

"When I tried one I realized this was the first time I had ever had a real mint in my entire life," he said.

Inside the tin a message reads, "Rabbi Mintz says: there's nothing sweeter than doing a good deed."

The idea for the rabbi-branded breath mints came during a wedding, when two of his congregants - advertising guru Richard Kirshenbaum and entrepreneur David Mitchell - cracked a joke about Mintz's name just as the groom was about to kiss the bride.

"The thinking was that most mints are made from non-kosher gelatin, but we could create a top-of-the-line product that was kosher," Kirshenbaum said. "Rabbi Mints will bring great taste and panache to mints, chewing gum, lip balm and a myriad of other everyday items."

Comedian Jackie Mason, a former rabbi himself, said he agrees that the mints are, as the packaging proclaims, in accordance with the concept of "Tikun Olam," which means fixing the world.

"It's a mitzvah because the mints will help promote happy relationships," Mason told the Post. "A lot of relationships are ruined by that first kiss - you may be crazy about someone and they make be a pleasure to look at, but all of a sudden you move in close and that's it."

The rabbi is fortunate in one respect, Mason said.

"He's just lucky his name wasn't garlic - or sewage," he said.

April 5, 2011 at 4:42 PM  

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